Pixlane / Blog / Social Media Image Sizes 2025
Social Media Image Sizes 2025: The Complete Guide
Updated April 2025 · 8 min read
Getting image sizes wrong on social media means cropped faces, blurry thumbnails, and posts that look unprofessional. This guide gives you the exact dimensions for every major platform in 2025 — no guesswork needed. All sizes are in pixels (px) and represent the recommended upload dimensions for best quality.
Need to resize quickly? Use Pixlane's free Image Resizer — enter exact pixels, no upload required.
Instagram Image Sizes
| Image Type | Dimensions | Aspect Ratio |
|---|---|---|
| Square post | 1080 × 1080 px | 1:1 |
| Portrait post | 1080 × 1350 px | 4:5 |
| Landscape post | 1080 × 566 px | 1.91:1 |
| Story / Reel | 1080 × 1920 px | 9:16 |
| Profile picture | 320 × 320 px | 1:1 |
Tip: The 4:5 portrait format takes up more feed space than square, which can increase engagement. Upload at 1080 px wide minimum for sharp display on all screens.
Facebook Image Sizes
| Image Type | Dimensions | Notes |
|---|---|---|
| Cover photo | 820 × 312 px | Mobile crops to 640×360 |
| Profile picture | 170 × 170 px | Displayed at 36×36 on mobile |
| Post image | 1200 × 630 px | Minimum 600×315 |
| Story | 1080 × 1920 px | 9:16 |
| Event cover | 1920 × 1005 px | Minimum 470×174 |
Twitter / X Image Sizes
| Image Type | Dimensions | Notes |
|---|---|---|
| Header / banner | 1500 × 500 px | 3:1 ratio |
| Profile picture | 400 × 400 px | Circular crop, 1:1 |
| Post image (single) | 1200 × 675 px | 16:9 |
| Post image (square) | 1080 × 1080 px | 1:1 |
LinkedIn Image Sizes
| Image Type | Dimensions | Notes |
|---|---|---|
| Profile banner | 1584 × 396 px | 4:1 ratio |
| Profile picture | 400 × 400 px | Minimum 200×200 |
| Post image | 1200 × 628 px | 1.91:1 |
| Company page cover | 1128 × 191 px | Very wide, 6:1 |
| Article cover | 1920 × 1080 px | 16:9 |
YouTube Image Sizes
| Image Type | Dimensions | Notes |
|---|---|---|
| Thumbnail | 1280 × 720 px | Minimum 640×360, 16:9 |
| Channel art / banner | 2560 × 1440 px | Safe area: 1546×423 center |
| Profile picture | 800 × 800 px | Circular crop displayed |
YouTube thumbnails are one of the highest-leverage images you can optimize. A clear, high-contrast thumbnail at 1280×720 px significantly improves click-through rate.
TikTok Image Sizes
| Image Type | Dimensions | Notes |
|---|---|---|
| Profile picture | 200 × 200 px | Minimum, circular |
| Photo post | 1080 × 1920 px | 9:16 fullscreen |
| Carousel image | 1080 × 1350 px | 4:5 portrait |
Pinterest Image Sizes
| Image Type | Dimensions | Notes |
|---|---|---|
| Standard Pin | 1000 × 1500 px | 2:3 — recommended |
| Square Pin | 1000 × 1000 px | 1:1 |
| Story Pin | 1080 × 1920 px | 9:16 |
| Profile picture | 165 × 165 px | Circular crop |
General Tips for Social Media Images
- Always upload at the recommended dimensions — never rely on the platform to upscale your image. Upscaling creates blurriness that you cannot fix after upload.
- Use JPG for photos — smaller file size, universally compatible, and all social platforms support it. JPG at 80-85% quality is indistinguishable from 100% at social display sizes.
- Use PNG for graphics with text or transparency — logos, infographics, and illustrations with sharp edges need lossless encoding to look clean.
- Keep important content out of the edges — many platforms crop or mask image edges differently on mobile vs desktop. Keep faces, text, and focal points in the center 75% of the image.
- Check safe zones for cover photos — Facebook, Twitter/X, and LinkedIn all overlay profile pictures and buttons on cover images. Design accordingly.
- File size limits — most platforms accept up to 8–15 MB for standard posts. Compress large images before uploading to speed up the upload and display.
Resize for Social Media
Use these free tools to get your images to the right dimensions:
- Resize Image — set exact pixel dimensions for any format
- Resize JPG — resize photos with quality control
- Resize PNG — resize transparent logos and icons
- Crop Image — change aspect ratio and remove unwanted edges
- Compress Image — reduce file size before uploading